For audiophiles, trying to choose from the wide universe of gadgets can be a frustrating process. Many of the brands don't come cheap, and buyers are skeptical about investing in a product that may not fit their needs — or may not live up to its hype.
Former Microsoft Program Manager and Netflix Product Manager Aarthi Ramamurthy recognized this problem when she launched Lumoid in 2013. For a small rental fee, the start-up gives consumers an opportunity to test the latest technology, without any obligation for purchasing it. If you like it, then you can buy it.
Recently, Lumoid expanded its "try-before-you-buy" services beyond wearable technology, photo and video equipment, and drones. It now has offerings that include more than 50 different audio products, which include 30 different headphones that include brands such as Audio Technica, Beats, Bose, Sony and Sennheiser — all of which can be rented.
Audio "was just one of those areas where there's a lot of momentum, a lot of options," Ramamurthy, Lumoid's founder and CEO, told CNBC in an interview. "Everybody wants to test-drive them, especially when it comes to headphones."