The "Halftime Report" traders discussed their outlook for Nike earnings next week.

Jon Najarian is bullish on Nike, but thinks one competitor could outperform it.

Josh Brown is watching the technicals closely and they're giving him reason to pause.

Jim Lebenthal argues that these earnings--and the market reaction--could be a turning point for the stock.

Steve Weiss likes the stock, but says it's too expensive.

Trader disclosure: On December 18, 2015 the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Halftime Report" were owned by the "Halftime Report" traders:

Jon Najarian: Long KMI, PPG he is long calls BAX, CA, IGT,KNDI, MCK, MDLZ, MSFT, MU, NRF, NVDA, TA, XLNX. Long puts AAPL

Josh Brown: Long AAPL, BABA, DE, DNKN, FB, JMBA, LOW,NFLX, SAM, SHAK, SPWR, TWTR, XLE, XON

Steve Weiss: Long AAL, C, DLTR. Short HYG

Jim Lebenthal: LongAAPL, BA, C, CSCO, DCO, EEQ, GAIA, GM, INTC, JCP, MPC, OA, ORBC, PFE, QCOM,QRVO, SPLS, TIF, TRN, WGO