Despite early retailer promotions meant to entice shoppers, 17 percent of Americans had not started holiday shopping about a week before Christmas, one percentage point less than last year, according to a recent Reuters/Ipsos poll.
Less than a third had completely finished their shopping, according to the poll, conducted Decermber 14-18. The pace of sales is crucial to retailers who receive a substantial portion of business during November and December.
This year retailers rolled out discounts earlier than ever to boost shopping, but Reuters found that shopping patterns at this stage were nearly the same as last year.
The poll found that 55 percent of American shoppers are cautious about spending due to economic uncertainty, a 17 percentage point increase from a Reuters survey in November but similar to the response in a survey taken at the same time last year.