Former boxing champ Mike Tyson is taking his interest in the bitcoin market a step further with the launch of a digital "wallet" for the digital currency bitcoin.
Last year Tyson used his fame to sponsor an ATM that allows users to convert real-world cash into the digital currency.
Now the ex- heavyweight champion has again teamed up with Connexus subsidiary, Bitcoin Direct, to release a digital wallet.
The branded wallet — which will allow users to store, purchase or sell the digital currency bitcoin — is already available on iOS and Bitcoin Direct says it is coming soon for Android users.
Users will see a menu background adorned with the ex-boxer's tribal face tattoo.
Bitcoin is a virtual currency that allows users to exchange online credits for practically anything, from illegal drugs to food, and is generated through an open network managed by its users.
"Tyson is a universal star" Bitcoin Direct's CEO, PeterKlamka said in a press statement released Monday.
"People around the world of all ages know Mike Tyson, and as such Tyson's potential to expand the Bitcoin market is dramatic."
Terms of the deal are unclear though the ATM venture was a 50-50 split between Tyson and Bitcoin Direct.
The success of branded bitcoin is yet to be realized but Klamka says he came to the idea after previously working with celebrity credit cards tied to Kiss, Donald Trump and Hello Kitty.