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Taylor Swift and Spotify are never ever getting back together. Spotify denied rumors that it was considering adjusting its model to offer certain songs exclusively for paid subscribers, a move that could have wooed back artists like Swift who have against free music streaming.
"It was a rumor. And you know we haven't made any change [to] the way we think about our model. We want all artists to be on both sides of our platform, both free and paid. And that continues to be the case," Spotify Chief Revenue Officer Jeff Levick told CNBC.
Spotify offers both free and premium accounts for $9.99 per month. It has a library of more than 30 million songs, over 1.5 billion playlists and is available in 58 markets.
But a number of major artists have taken a stand against the free streaming-music market, including to not stream her latest album, "25," on Spotify.
"At the end of the day we're talking about a less than 1 percent exception," Levick said. But what happens to Spotify's business when the exception happens to be the most in-demand music?
"Of course these are top artists that people love their music and want to hear it, and when they can't get that on Spotify, they'll be looking for it elsewhere," Levick said. "But Adele, in fact, did release a lot of her tracks before her album, she did put them on Spotify, she did put them on streaming."
Adele's monster single "Hello" and a number of her older albums are available on Spotify. The music streaming giant has 20 million subscribers, compared to rival Apple Music's 15 million subscribers.