Times are getting tough for Apple investors.
Shares of the tech giant tumbled below $100 last week as concerns over the company's iPhone orders have weighed on investors. The stock is now down more than 27 percent from its all-time high, hit in late April 2015.
Yet rather than use the sell-off as an opportunity to buy more shares, one trader sees more pain for the world's largest company, which up until recently could do no wrong in the eyes of investors.
Looking at the tech giant's long-term chart, Gordon noted that the long-term uptrend is in danger of being breached. "We are on the verge of a technical breakdown," he said. "If we push through the $96 level in Apple, that's a big problem." If that uptrend line were to break, Gordon projected that the stock could fall as low as $81.
It should be noted that Wall Street's consensus is currently far more bullish than Gordon's dire scenario for Apple. Of the 51 analysts that cover the stock, the average price target is $143.12 with a "buy" rating, according to FactSet.
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To come up with his target, the TradingAnalysis.com founder used a measured move. "We're going to take the distance of the all-time high that we saw in Apple early last year down to the August lows and then project it down from the reactionary high that we saw toward the end of 2015," he said.
"If we break that $81 level, then we have real problems and that paints a level of $55.94," he said. That's a potential 43 percent drop from the current price of just under $99 a share.
"As technicians we must trade what we see, not what we think, and Apple right now is on the verge of a major breakdown," Gordon said.
In early trading Monday, Apple shares were up about 1 percent. (Get the latest quote here.)
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