Autos

Ford CEO: The consumer is still 'pretty healthy'

Ford CEO: Room for F-series growth
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Ford CEO: Room for F-series growth

Ford Motor is seeing some pressure on the car, truck and SUV side of its business, but the consumer is still "pretty healthy," CEO Mark Fields told CNBC on Monday.

"Standing back, when you look at the economy, when you look at the recent employment report last week and wage growth, and also at the same time low interest rates and low energy prices, we think that will continue to fuel good power in consumer spending," he said in an interview on "Squawk Box" from the North American International Auto Show in Detroit.

December automobile sales fell short of analysts' expectations, but 2015 revenue in the industry still hit a record $17.47 million, according to automotive research firm Autodata.

Fields noted that the incentives Ford has offered are roughly unchanged from last year, while its transaction prices have risen. He said that was an indication consumers see value in its products.

Mark Fields, CEO of Ford Motor Co.
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Ford reported an 8 percent year-over-year sales gain in December, and saw sales grow 5 percent overall in 2015. Rivals Fiat Chrysler, Toyota and Nissan posted double-digit growth in December.

The car market is tougher this year as consumers gravitate toward trucks and SUVs, Fields said. But he added Ford's Fusion continued to sell well, with more than 300,000 units sold for the second-straight year.

Fields also sees potential for moderate growth in the truck segment as the housing recovery continues, noting that construction remains below prerecession levels. Last year marked for the 34th year in a row Ford sold more than 800,000 F-Series trucks.

—CNBC's Anita Balakrishnan contributed to this report.