London, 12 January 2016 - CNBC International today announced the launch of a pan-European and Asia marketing campaign to promote its coverage of the World Economic Forum's annual meeting in Davos next week (20th – 23rd January 2016).
The You're Invited campaign targets CNBC International's affluent and aspirational audience via print and digital advertising across a range of websites and platforms.
Finola McDonnell, VP of Communications and Marketing at CNBC International said:
"It's often the case that it's your boss that goes to Davos, but with CNBC's unrivalled access, everyone's invited. CNBC is the number one broadcaster on the ground at the World Economic Forum's Annual Meeting. Last year, 150 CEOs and political leaders spoke to us before anyone else. Looking ahead to this year's conference, our agenda is busier than ever."
CNBC's coverage of the World Economic Forum's Annual Meeting in Davos will commence with a special live programme on Tuesday 19th January, hosted by Julia Chatterley, which will preview the week's events. On January 20th, 21st and 22nd CNBC will be live from Davos between 5AM and 10AM and 3PM and 4PM daily. CNBC is also offering live updates via its daily Davos Live Blog which launches on January 20th.
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With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 371 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/.