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Automakers take on Detroit

The North American Auto Show returned to Detroit this week for an early preview of what the automotive industry has to offer in 2016 and beyond.

While the public won't gain access until Jan. 16, reports of the head-spinning (not to mention fuel-efficient) vehicles have already been pouring in.

Automakers spoke optimistically about the slew of new models coming to market, as they look to lap last year's record U.S. sales performance of 17.47 million vehicles, according to Autodata.

But with so many new models coming to market, some analysts voiced concern that brands could be forced to push incentives onto consumers in order to fuel sales.

"The big concern is that ... if they raise incentives, that the sales keep going but profit starts to drop," AlixPartners' Mark Wakefield told CNBC.

To see some of the most impressive models revealed so far, click ahead.

— By Josh Weiss, special to CNBC.com, with contributions from Phil LeBeau
Posted 12 Jan. 2016

Gary Cameron | Reuters