After more than 100 years of selling cars, General Motors is giving car-sharing a spin with a new service targeting the growing mobility-on-demand market.
Maven, GM's new car-share operation, will begin renting vehicles by the hour or day within the next couple of weeks. The first market for Maven: Ann Arbor, Michigan.
"Today there are five or six million people globally using the sharing model for transportation and we see that growing four or five-fold between now and the end of the decade," said Dan Ammann, President of GM.
GM creating Maven is the latest in a series of recent moves by the country's largest automaker to position itself for the rapidly changing ways in which people are using cars and trucks
In early January GM took a stake in the ride-share firm Lyft. That came just weeks after the automaker quietly bought the assets of Sidecar, a San Francisco-based ride-share firm that shut down in December. Now, GM is accelerating its mobility-on-demand game plan.