"The idea is you wear this for five to 15 minutes before you want to have sex," said Nuelle founder Karen Long. "It's not just for fun, it's a part of life."
Other sex wearables are in development, including SexFit, a Bluetooth- and Wi-Fi-equipped device that helps men achieve and maintain erections and tracks their sexual performance using a device akin to a pedometer.
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And for the past several years there have been wearable sex toys that allow couples who are separated by distance to stimulate each other — such as the We-Vibe 4 Plus or Durex's Fundawear experiment.
While there's certainly a push by some adult novelty makers in this direction, the jury is still out on whether wearables are, in fact, the next big thing in sex toys. Steven Hirsch of film studio Vivid and a longtime veteran of the adult industry, remains a bit skeptical.
"My feeling is it's probably a small market," he said. "People always get excited about new technology and Internet-connected devices — and I do think there's a market for it — but I don't think it's the primary market."
But Chauntelle Tibbals, a former visiting scholar at the University of Southern California and author of "Exposure: A Sociologist Explores Sex, Society and Adult Entertainment," says sex wearables are a logical extension for the adult novelty industry.