Should you "like" or "de-friend" Facebook ahead of earnings? The "Halftime Report" traders discuss.

Pete Najarian thinks Facebook will continue to show strong growth. "I'm expecting Facebook's numbers to be very impressive," Najarian added.

Stephen Weiss likes Facebook. "Look for innovation and execution; I give Facebook an A+ for both," said Weiss.

Joe Terranova would be a buyer. "Facebook will deliver double-digit growth," Terranova said.

Facebook is set to report earnings after-the-bell on January 27.

Trader disclosure: On January 27, 2016, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Halftime Report" traders:

PETE NAJARIAN: Long AAPL, BAC, BKE, BMY, BP, DIS, DISCA, FOXA, GE, KMI, KO, MRK, PEP, PFE, he is long calls AAL, BX, CHS, GDX, GE, HAIN, LC, MSFT, MTG, NRF, SLV, SWN, UAL, WMB, WYNN, YDKN, he is long puts FCX, MRO

JOE TERRANOVA: Long VRTS.

STEVE WEISS: Long AAL, C, CVC, EPD, NGL, PAA, VIAB, ZTS.