McDonald's stunning revival due to the success of the all-day breakfast offering has staying power, according to data from a social media tracking firm.
The largest fast food restaurant chain started serving breakfast items at all hours in early October to try to spark growth. It was a huge hit.
The company reported stronger-than-expected December quarter (Q4) U.S. same-store sales growth of 5.7 percent versus the 2.1 percent FactSet consensus because to the initiative. And shares of McDonald's are up nearly 20 percent since the launch.
In a bid to continue the trend, McDonald's is testing adding the McGriddle sandwich to its all-day breakfast menu, according to an Associated Press report Thursday.
Data from LikeFolio, a company that measures "purchase intent" enthusiasm on social media for brands and products owned by public companies, shows a positive sentiment increase from 76 percent to more than 90 percent for McDonald's after the breakfast offering started.
"McDonald's is in the midst of one of the most impressive consumer sentiment turnarounds we have ever seen," Andy Swan, co-founder of LikeFolio said in an email. He added, "These kinds of moves almost never happen with such large, well-known brands."
Here is LikeFolio's final analysis on McDonald's future and the company's consumer purchase intent data.