McDonald's stunning revival due to the success of the all-day breakfast offering has staying power, according to data from a social media tracking firm.
The largest fast food restaurant chain started serving breakfast items at all hours in early October to try to spark growth. It was a huge hit.
The company reported stronger-than-expected December quarter (Q4) U.S. same-store sales growth of 5.7 percent versus the 2.1 percent FactSet consensus because to the initiative. And shares of McDonald's are up nearly 20 percent since the launch.
In a bid to continue the trend, McDonald's is testing adding the McGriddle sandwich to its all-day breakfast menu, according to an Associated Press report Thursday.
Data from LikeFolio, a company that measures "purchase intent" enthusiasm on social media for brands and products owned by public companies, shows a positive sentiment increase from 76 percent to more than 90 percent for McDonald's after the breakfast offering started.
Source: LikeFolio
"McDonald's is in the midst of one of the most impressive consumer sentiment turnarounds we have ever seen," Andy Swan, co-founder of LikeFolio said in an email. He added, "These kinds of moves almost never happen with such large, well-known brands."
Here is LikeFolio's final analysis on McDonald's future and the company's consumer purchase intent data.
