Success for an e-commerce businesses come in many shapes, from building a multi-billion business empire to carving out a small but lucrative niche.
In the case of Singapore-based Alexis Horowitz-Burdick, 34, the niche she carved was so successful that it attracted the eye of French luxury goods giant LVMH, which then bought her beauty and cosmetics retail site Luxola.com for an undisclosed sum.
Horowitz-Burdick started Luxola in the city-state in 2011, and by 2015, expanded into 12 markets in the Asia Pacific region, offering a 4,000-strong product range from 250 high-end brands.
"The first year was very tough," she told CNBC's "Managing Asia". "We started in an environment in 2011 when I don't think e-commerce was of course nearly as popular as it is today."
Horowitz-Burdick said that her small team doubled up on roles and quickly learned the tricks of the trade.
"We had no idea how to do [product delivery]," she said. "When we first started getting orders, we hired one person to be our full-time delivery driver in Singapore."