Like many parents, Linda Mallers found herself working on a PTA. fundraiser at her children's school. The single mom of four had been boxing local produce from nearby farms in Wisconsin and selling them to friends, an effort she parlayed into a community fundraising effort in 2012.
In a world of grab-and-go drive-thrus and processed meals, the fresh fruits and veggies were a hit, which gave Mallers a big idea.
"Our local high school in Evanston Township asked how they could put the produce in their cafeteria, and that's how we got our start," Mallers told CNBC's "On the Money."
The fundraiser led Mallers to launch Chicago-based FarmLogix, a technology platform that connects local farmers to large institutional kitchens. Mallers drew on her technology background, having worked in the futures industry, then for a food distributor in Chicago.
"I realized this platform that I had for 20 years really translated well to the local food movement and it opened up doors," Mallers said. "I had always been in the business of creating online communities for people who can't find each other otherwise."
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