Travel search site Skyscanner is capitalizing on China's growing outbound tourism rates by catering to regional tastes, the company's chief financial officer told CNBC.
In full-year earnings released Friday, the company said it clocked a 67 percent rise in Chinese visitors to the site, while its mobile users nearly doubled, helping deliver a 28 percent jump in revenue to $183 million.
Global visitors now average 50 million per month.
"The outbound travel for us is a major opportunity and we're obviously seeing increasing levels of outbound travel," Shane Corstorphine told CNBC on Friday.
"We have to understand China better."