Sony has unveiled a host of interactive "smart" products including a wearable camera, a personal assistant to rival Amazon's Echo, and an adaptive projector as it seeks revenues from different types of devices as the smartphone market slows.
On top of the gadgets, the Japanese electronics giant also unveiled a new range of smartphones at its press conference at Mobile World Congress in Barcelona on Monday.
Sony took the wraps off three concept products which do not yet have an official launch date and are not yet made:
- Xperia Eye - a wearable camera with a lens that lets you capture an image in 360 degrees. It has an intelligent shutter that recognizes faces and movements.
- Xperia Projector - a portable short-throw projector that turns anything into an interactive surface. A user can place the device next to a table for instance, and can play around and interact with the projection that is shown.
- XPeria Agent - a personal assistant that users can talk to in order to carry out tasks such as playing music or turning on the TV.
Sony also launched the Xperia Ear, a small single earbud that people can wear and can get updates, such as the weather or an alert, from your smartphone. Users can talk to the device and it can carry out tasks like replying to a message or giving you directions. The Xperia Ear is set to launch in the summer but has no price yet.
The unveiling of these devices comes as Sony struggles in the smartphone market. It recently cut its full-year smartphone sales forecast for the fiscal year 2015 but in the three months ending December 31, operating profit in the division rose 133 percent, according to official results. The earnings reflect Sony's strategy of shifting away from focusing on unit sales to profitability.
"We believe that it's important to make sure that we have a profitable business, and therefore, instead of going after market share, we really want to first of all play in the premium segment of the market and make sure that we have great phones that really appeal to that segment," Sony CEO Kazuo Hirai, told CNBC in a TV interview on Monday.
"If it means that we're selling less number of phones going out the door. We're fine with that so long as we have a profitable business, and we're really on our way to being profitable in that regard."
The Xperia range of smart devices aims to give Sony a foothold in the nascent Internet of Things market to find a new revenue stream as global smartphone sales slow.
"What they are doing and other players are looking at is what adjacent categories and smart accessories they can release which are newer, and where there are no established leaders," Ian Fogg, head of mobile at IHS, told CNBC by phone, adding that these new products could give them better margins and profits than smartphones.