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Trading Fitbit Ahead of Earnings

Some big names are set to report quarterly earnings this week, including Fitbit, Macy's, Toll Brothers, and TJX Companies. The "Halftime Report" experts discussed what to expect, and what you should be focused on.

Josh Brown is not optimistic ahead of Fitbit's earnings report today after the bell. He thinks the fitness tracker is not a great consumer product since it will be difficult to convince customers to buy multiple iterations of the device. That said, he does note that since expectations are so low Fitbit could possibly surprise investors when it reports.

Pete Najarian is a "little more excited" about Fitbit ahead of earnings. He notes that the company has a great market share, and he also points out that Salesforce CEO Marc Benioff recently took a 5.3% stake in the company. Najarian is watching for indications about why Benioff is bullish the name.

When Toll Brothers reports, Joe Terranova will be looking at the impact oil prices and market volatility has had on the company's top and bottom line.

Sarat Sethi owns Macy's. After last quarter's miss, he'll be watching for indications that the fundamentals are improving.

Trader disclosure: On February 22, 2016 the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Halftime Report" were owned by the "Halftime Report" traders:

Pete Najarian: Long AAPL, BAC, BKE, BMY, DIS, DISCA, GE, KMI, KMI-A, KO, MRK, PEP, PFE, SAVE, VIAB. Long calls AA, AAL, AMJ, BAC, BHP, DATA, GDX, HAIN, HBAN, HOT, IBM, LC, NRF, SLV, UAL, USG, WMB,WYNN, ZIOP. Long puts DB, EWH, MRO, MUR, RIG, VLO

Josh Brown: Long AAPL, BABA, DE, DNKN, JMBA, LOW, LNKD, SAM, SHAK,SPWR, TWTR, XLE, XON

Sarat Sethi: Long AA, AAL, AAPL, ACN, BWA, CSCO,DAL, DGI, DLPH, F, FB, GE, GM, GOOG, HAR, HON, LB, M, MSFT, QCOM, SJM, UAL, V,WFM, XPO, YHOO, YUM

Joe Terranova: Long VRTS