Buy Macy’s after post-earnings pop?

Macy's shares rose 3 percent after the retailer reported results that beat meager expectations and provided encouraging signals about plans to better monetize the company's real estate. But one market watcher would advise staying away from the beaten-down stock.

"Macy's has a lot of problem," Eddy Elfenbein, editor of the Crossing Wall Street blog, said Tuesday on CNBC's "Power Lunch." "The silver lining is their real estate portfolio. ... But there are a lot more challenges ahead."

For starters, "they won't see sales increase for at least another year," he said.

Indeed, Macy's announced Tuesday that it expects comparable sales to fall "by approximately 1 percent" in fiscal 2016.

The stock has managed a 21 percent rally this year — but only after shedding nearly half of its value in the previous year.

Stacey Gilbert, head of derivative strategy at Susquehanna, said Tuesday on "Power Lunch" that Macy's has become a "headline stock," and as such, options prices have begun to price in bigger expected moves.

The primary such headlines will have to do with Macy's real estate holdings. In January, activist investment firm Starboard Capital urged the department store chain to spin off its real estate holdings in order to "unlock value," and Macy's CEO Terry Lundgren has said the company is "all over" plans to "get value ... without disrupting our business."

Read MoreMacy's is pursuing real estate opportunities: CEO

What will become of those plans has clearly become a big question mark surrounding the stock. Indeed, according to Gilbert, the options market is currently displaying signs of "directional confusion."

Meanwhile, S&P analyst Efraim Levy raised his price target on the now-$42 stock to $43 on Tuesday afternoon, explaining that he is "factoring in what seems like a greater likelihood of unlocking some real estate value."

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Michael Santoli

Michael Santoli joined CNBC in October 2015 as a Senior Markets Commentator, based at the network's Global Headquarters in Englewood Cliffs, N.J.  Santoli brings his extensive markets expertise to CNBC's Business Day programming, with a regular appearance on CNBC's “Closing Bell (M-F, 3PM-5PM ET).   In addition, he contributes to CNBCand CNBC PRO, writing regular articles and creating original digital videos.

Previously, Santoli was a Senior Columnist at Yahoo Finance, where he wrote analysis and commentary on the stock market, corporate news and the economy. He also appeared on Yahoo Finance video programs, where he offered insights on the most important business stories of the day, and was a regular contributor to CNBC and other networks.

Follow Michael Santoli on Twitter @michaelsantoli

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