Executives from tech companies and Hollywood studios will meet with officials from the White House, the Justice Department and other parts of the U.S. government on Wednesday to develop strategies to beat back ISIS messaging online and in the media.
According to a draft agenda for the meeting obtained by CNBC, the executives will hear from Assistant Attorney General for National Security John Carlin and U.S. Chief Technology Officer Megan Smith.
Labeled as the "Madison Valleywood Project," the event will include a panel discussion led by a brand marketing expert on "ISIL's media strategy, including examples of ISIL recruiting materials," as well as "meeting the challenge of bringing to scale counter-narratives and optimistic messaging." The project name is meant to include Madison Avenue, Silicon Valley and Hollywood.
The high-level meeting comes at a time when tech companies and U.S. law enforcement are deeply at odds over the FBI's demand for access to the iPhone used by San Bernardino terrorist Syed Rizwan Farook. That issue has split public opinion between those who favor broad protections for digital privacy and those who want more aggressive cooperation with government against terrorism.