Aldi, the Germany-based no-frills supermarket chain, is now accepting credit cards at its U.S. stores as it tries to attract more shoppers.
The step, announced Tuesday, is part of Aldi's strategy to broaden its base beyond low-income customers and make its shopping experience more convenient. It also creates more competition for Wal-Mart, Target and traditional grocers like Kroger. The announcement comes a little more than a month after the chain said it was adding healthier choices at checkout. It also agreed to get rid of synthetic colors and partially hydrogenated oils from Aldi's exclusive food brands.