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AT&T screens TV's cordless future

A pedestrian walks past an AT&T sign in New York.
Scott Mlyn | CNBC
A pedestrian walks past an AT&T sign in New York.

AT&T just took the TV battle right to King Cable. In its first big move since buying satellite operator DirecTV for $49 billion, the U.S. telecommunications titan is rolling out a video service that bypasses the set-top box. Its rivals have similar designs on the market and are making it ever easier to cut the cord.