Google has hired the founder of controversial website, 4chan to help rejuvenate its social media strategy.
Christopher Poole took to Tumblr to reveal his new job, saying he was excited to join a company staffed with passionate and enthusiastic staff.
"I can't wait to contribute my own experience from a dozen years of building online communities, and to begin the next chapter of my career at such an incredible company," the 27-year-old's post said.
Google+ architect and vice-president of streams, photos, and sharing, Bradley Horowitz confirmed the appointment on a single short post on Google+.
That appointment has sparked speculation that Google is to revamp its social media ambitions.
In 2010 it attempted to launch Google Buzz, based around Gmail connections, but privacy concerns forced the closure in December 2011.
Google+ replaced Buzz in December 2011 and has clocked up 418 million active users in December, according to market analysis company DMR. Facebook's company figures, meanwhile, say that it had 934 million active users in December.