It's essentially the same idea that Snapchat has already implemented with its own set of photo filters, including a face-swap option. Snapchat users love the app's wacky photo filters so much that the company even sold them to users for a short time.
We don't know much about Facebook's plan for the Masquerade acquisition. Will it end up inside Messenger or Instagram or its photo app Moments? Maybe. For now, the app will continue to operate as a standalone product, and Facebook is bringing over "key members" of the team to work in its London office, according to a company spokesperson.
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