The beer drinkers have spoken in round one of CNBC's Battle of the Beer Labels.
Already some fun storylines are emerging.
In the East bracket, last year's winner, Newburgh Brewing Co., looks to be facing a formidable challenge in first-time entrant White Lion Brewing from Springfield, Massachusetts. Both breweries posted some of the highest vote totals in the first round, with Newburgh getting more than 3,700 votes, while White Lion tallied 3,600. This match-up should be fun to watch.
Also in the East, an all-Connecticut battle will be taking place with Stratford's Two Roads Brewing's Conntucky Lightnin' squaring off with a first-time entrant from Oxford, Black Hog Brewing's Ginja Ninja.
The South bracket will feature a battle of two high-profile breweries in Dogfish Head Tuxedo and Flying Dog's Raging Bitch. Also in the South, St. Arnold Brewing and its Art Car bested fellow Texas-based brewer Rahr & Sons in one of the closest match-ups in Round One. St. Arnold will face Creature Comforts, which rallied to overtake Terrapin Brewing's Mosaic.
Notable round two match-ups in the West bracket include two of the largest craft brewers in Portland, Oregon's Deschutes Brewing and its The Dissident label meeting up with Stone Brewing's Ruination.
In the Central bracket, perennial label powerhouse Founders Brewing in Grand Rapids, Michigan, and its Azacca label will take on another long-time label favorite, Tulsa, Oklahoma's Prairie Artisan Ales and its label for Brett C.
For a full list of round two match-ups and to cast your vote, click here. Voting in the second round ends on March 18 at 10 a.m. ET.