Food & Beverage

Starbucks introduces new Cherry Blossom Frappuccino

Starbucks Cherry Blossom Frappuccino.
Source: Starbucks

This week, Starbucks customers can enjoy springtime flowers in more than just their backyards.

The coffee giant is bringing in the season with the new Cherry Blossom Frappuccino.

Free drinks, the high-tech way
Troy Alstead, Chief Operating Officer of Starbucks.
Former Starbucks COO Troy Alstead will not return

The drink is a blend of strawberries and cream with white chocolate sauce and matcha drizzle, according to a press release. Customers can top the frosty beverage with whipped cream and a sprinkle of matcha. It is a take on a similar drink offered in Japan since 2010.

Introduced on Tuesday, the floral drink will be available in participating U.S. stores through Sunday, the first official day of spring.

This promotion comes ahead of the national Cherry Blossom Festival, which starts on the equinox and goes through April 17, in Washington, D.C.