Instagram will soon rearrange its users' feeds based on relevancy rather than chronological order, the photo-sharing app said in an official blog post on Tuesday.
Instagram said it hopes that a more tailored feed will improve the overall user experience. The company told CNBC it's using machine learning to detect patterns and adapt to users' behavior.
"If your favorite musician shares a video from last night's concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in," the company said. "And when your best friend posts a photo of her new puppy, you won't miss it."