Facebook is a common household name, but there's still room to run for the social networking company, according to this analyst.
"Facebook, for example, has over 1.5 billion monthly users; in North America and Europe alone 300 million," Dan Chung, Fred Alger Management CEO, told CNBC. "That's three times the size of the Super Bowl."
For context, Nielsen Holdings N.V., the global information and measurement company, reported that Super Bowl 50 drew about 112 million television viewers; about 72 percent of Americans with television viewed the event.
The expert argues that Facebook holds over 20 percent of the time people spend on the Internet and its advertising revenue only represents between 8 to 10 percent of the total online advertisement.
"We think they're going to catch up," he said. "The biggest shift we see, which I think is very dangerous, is TV advertising."