The American Museum of Natural History (AMNH) is one of New York's most famous institutions. Founded 145 years ago, moviegoers may recognize it as the setting of "Night at the Museum" and its sequels.
While the dinosaurs don't actually come alive there, the museum has recently embraced digital technology to breathe new life into its attractions, which includes a plan to construct a $325 million science center close to Central Park in New York City.
"Using technology permeates every aspect of what we do," AMNH president Ellen Futter told CNBC's "On the Money" in an interview.
Ellen Futter has been at the helm of the museum for over two decades. When she took over in the early '90s, she recognized a lot needed to be done. However, there was one project in particular that needed urgent attention.
"You know, when I first got there, I was worried about getting the museum air-conditioned," Futter said.
Since then, the museum has not only added air conditioning, but Wi-Fi throughout all the buildings, in addition to 21st century technology to million year-old artifacts. It's also attracted a lot more people, with crowds swelling from 3 million to 5 million per year.