With spring comes Easter, and for a majority of Americans that means packing Easter baskets, going on an Easter egg hunt — and, of course, eating lots of candy. For the chocolate makers, the holiday means big business, but it may mean rising prices for consumers.
The world's appetite for chocolate is surging. According to the National Retail Federation, America alone will spend over $17 billion for Easter, with $2.4 billion alone devoted just to candy. This is the highest level of spending on the holiday in the 13 years the survey has been conducted.
Chocolatier and business owner Jacques Torres told CNBC that Easter is his second-biggest selling season after Christmas, coming ahead of Valentine's Day.
"At Christmas you buy for way more people than maybe at Valentine's Day; usually you buy one gift for [your] Valentine," Torres told CNBC's "On the Money" in an interview.