Beyonce fans are awaiting an album from the songstress, but instead the megastar announced Thursday that she's releasing an athleisure clothing line in partnership with British fashion company TopShop. The news, which quickly became a trending topic on social media, brought about controversy between Lululemon Athletica and Beyonce fans, both no strangers to contention.
In a series of now-deleted tweets, Lululemon insinuated that Ivy Park, which launches in April, imitates its brand. As a result, furious Beyonce fans — popularly known as the BeyHive — immediately slammed the company into backtracking on Thursday.
Meanwhile, a challenge is on the horizon for both brands, because according to this former retail executive, the industry is at its peak and it's bound to slow down.