SurveyMonkey is launching an entirely new business, called SurveyMonkey Intelligence. It's an app insights platform, providing information about over 1,000 apps, who's using them, how and how much.
The move to become what is essentially the Nielsen of app intelligence lets the world's leading online survey platform diversify into a new area, while leveraging its expertise in data and market research. It also puts SurveyMonkey into competition with App Annie and Yahoo's Flurry, which also provide mobile analytics. But the company said this is a step ahead by providing the ability to analyze the whole competitive landscape.
"When you think about businesses moving to the mobile device, all customer-centric companies need intel about their customers in terms of downloads and churn and time spent and revenue, and that's what SurveyMonkey Intelligence offers app publishers, investors and consumers alike," said CEO Zander Lurie. "We think SurveyMonkey Intelligence is going to be a game changer for the market."