AUGUSTA, Georgia — No other place in the world of golf brings more big names and big money together than the Masters in this bucolic Southern setting.
The golf season's first major tournament unofficially kicks off the season for many golf fans. But it's not all about the golf. Behind the scenes, there are a lot of big business deals getting done.
Some of America's best-known companies continue to invest more and more money into golf's first major, and they say the payoff is big.
More than 2,500 planes come through Augusta in Masters week as the super rich and corporate leaders descend upon the city 150 miles east of Atlanta.