It doesn't matter if a company's forward-looking guidance is positive or not, the fact that it is willing to provide an outlook is good for the stock market, Jonathan Golub of RBC Capital Markets said Friday.
"Companies are going to be willing to provide guidance going forward. It doesn't mean they're going to say things are great, but a quarter or two ago they were saying [they] can't provide guidance because there's just too much uncertainty. Just by being willing to look forward, that's a positive," the firm's chief U.S. market strategist told CNBC's "Squawk on the Street."
Earnings season kicks off Monday, with Alcoa scheduled to report quarterly results after the bell.
This season's outlook is grim, with S&P 500 earnings expected to post a 7.9 percent year-over-year decline, their worst since the second quarter of 2009, according to S&P Global Market Intelligence.