But it wasn't luck that got the attention of Oprah's publication. Maggie Louise Confections hired a nationally focused public relations firm to help market the product beyond the local marketplace. A great product is essential, though. "You can hire the best PR team in the world, but if you don't have a great product, then it doesn't matter," she said.
Now, with corporate clients like Jimmy Choo, Sephora, John Frieda, QVC, Neiman Marcus and Saks Fifth Avenue, Maggie Louise Confections has grown its client base 500 percent year-over-year, with 30 percent of its business coming from custom orders.
4. A long-term goal is not enough.
Maggie and Kevin, now COO of Maggie Louise Confections, said one important lesson from the success of MapMyFitness was multiple goal-setting.
"Set goals for the day, year and five years ahead, and constantly think about how to get there. We dream big," said Kevin.
Kevin and Maggie's goal is to grow Maggie Louise Confections far bigger than MapMyFitness.