- International ad sales team and content studios re-launched as unified, in-house group
- Enhanced expertise and product suite provide single destination for brands targeting the C-Suite
- Launch is part of a series of network initiatives to reassert premium status
Singapore/London. Wednesday 13th April 2016. CNBC today unveiled its full-service, in-house commercial agency CNBC Catalyst in a full re-launch of its international ad sales team and content studio. The move is designed to firmly reassert the network's commercial position in the global advertising marketplace.
Catalyst is positioned as the 'rights-holder to the world's most powerful audience'. With an expanded product suite and expertise, the team will work with clients to fully exploit CNBC's unrivalled access to the global business and investor community.
The Catalyst concept has evolved under the leadership of Max Raven, who joined CNBC as Senior Vice President in summer 2015. Building on a strong track record, the agency has in the past 12 months added over a dozen consultative sales executives, expert brand strategists and a range of new products in areas such as digital. Just this week, a new director of data and insights has joined the team to productize CNBC's exceptional understanding of the global C-Suite.
The agency will offer a menu of services articulated through the shorthand ABCDE – Audience, Brand Consultancy, Content, Data and Events & Experiences.
Raven explained: "Advertising platforms have multiplied to the extent that you can talk to an audience in a thousand different ways. But engaging that audience - creating a two way dialogue that moves the needle - is a much more specialist art. Catalyst will help clients practice that art, so they spark the desired reaction with our affluent business and investor audience.'
KC Sullivan, President and MD of CNBC International added: "As a business, we've started a journey to strengthen and refine our brand positioning. We have a pipeline of initiatives planned to ensure that CNBC is differentiated in the ever-expanding media landscape. Today's launch is the first manifestation of that process."
CNBC Catalyst is headquartered in London and Singapore with country specific experts based throughout EMEA and APAC. More information can be found at its website CNBCCatalyst.com.
CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe on three regional networks: CNBC Asia Pacific, CNBC EMEA and CNBC US. CNBC also hosts a suite of digital properties including website CNBC.com, premium subscription service CNBC Pro; and a range of CNBC Apps.