While Facebook CEO Mark Zuckerberg took the stage with a vision for further connecting the world, the biggest news out of F8 was about a whole other type of connection. Facebook may be the ultimate connector of people, but now it also wants to connect people more with companies. And the most efficient way to do that is not with people, but with robots.
Facebook's Messenger unveiled all the new ways it's trying to keep users within its app, and make it easier for businesses to reach consumers. The business potential is clear: The more useful Facebook is for businesses, the more they'll spend on ads
"All the ways of interacting with businesses are not perfect, downloading an app is cumbersome, it takes time," says Messenger chief David Marcus in a First on CNBC interview. "We believe that bringing it all together in one thread, in messenger, where you can have a rich interaction model," he said.
"People spend most of their time today on smartphones messaging," said Marcus in a first on CNBC interview.
"Since you're already using the product, it's a natural conversational way," said Marcus of new apps to interact with companies. "The way we're built as human beings, we like to have conversations. You'll be able to interact with all the brands and businesses you like."