The new TV ban, however, may not have much effect. As Wang Sicong has shown, rich children living in China prefer to use social media to parade their spoils, rather than heavily regulated television. So the ability to shut down their photos of private jets, Ferraris and Dom Perignon is more limited.
What's more, many of the rich scions of Chinese billionaires and officials now live overseas, where they can more freely spend and show their wealth.
A new online TV show called "Ultra Rich Asian Girls of Vancouver" follows the shopping sprees, career aspirations and lavish meals of several heiresses in Vancouver, British Columbia. The show, filmed in Mandarin and English, "is watched avidly by Chinese people worldwide," according to an article in The New Yorker.
As one star of the show explained to the publication, "I don't think I'm showing off. I'm just living my life."
The first episode of "Ultra Rich Asian Girls of Vancouver" has been viewed more than 913,000 times. So China's new TV ban won't stop the creation of a Chinese Paris Hilton — it just means she'll probably rise to fame on the web.
Disclosure: NBCUniversal, parent company of CNBC, also owns E! Entertainment.