LinkedIn's big play for students

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With LinkedIn shares off nearly 55 percent over the past 12 months, the business network is focusing on its youngest demographic: college students looking for a job.

The company on Monday is launching a new job search app targeted at college kids, LinkedIn Students. Unlike the job search app LinkedIn launched nearly two years ago, which is designed to help people who know what they're looking for find it, this new app is designed to help students explore different career paths and to figure out what would be the best fit for them.