Volkswagen is trying to keep as many cars out on the road as possible by essentially bribing customers into fixing their faulty diesel vehicles, said Bob Lutz, a Via Motors board member and former vice chairman of General Motors.
"Left to their own, the owners don't see any reason to get these fixes; they don't care about the environment, they enjoy the performance and fuel economy of the diesel," Lutz told CNBC's "Power Lunch" on Friday.
"Basically, it's a bribe to get people to accept diesel fixes," Lutz said. "After they've installed new software, . I think a lot of people are going to say 'no, no, I'll just keep the car the way I have it.'"