Ever since the original "Star Wars" came along in 1977, every major movie studio has hoped that their next movie is the first in a successful franchise. And today studios want to know that the property they're green-lighting is good for sequels, toys, T-shirts, Happy Meals and whatever else it can be milked for.
The Marvel Cinematic Universe is a good example of what they're looking for. This franchise has thus far produced 12 movies, including "Avengers: Age of Ultron" and "Iron Man." All together, the movies have made a combined $9 billion worldwide, according to Box Office Mojo, a number that you can expect to go up when "Captain America: Civil War" is released on May 6.
There's just one problem with planning a movie franchise ahead of time. No matter how iconic the property is, and no matter how many high-fives a studio head gets upon buying the movie rights to it, you can't make audiences show up. CNBC.com presents 10 movies with franchise-starting potential, and which didn't survive their collisions with reality. Learn the lessons they didn't learn in time.
— By Dan Bukszpan, special to CNBC.com
Posted 23 April 2016