WiseWear is on a mission to make aging cooler — by offering fashionable, gadget-friendly wearables for seniors. It's a lucrative niche that offers huge potential.
The $20 billion wearable market, which is now mostly basic activity trackers, is exploding and will grow 44 percent this year alone. And sales are expected to reach $70 billion by 2025, according to IDTechEx. Considering the aging population, which drives the $7 trillion longevity market of 50-plus consumers, the senior market offers huge potential.
Yet surprisingly, aesthetics is a top priority. Demand is growing for innovative, high-fashion jewelry, wristwatches and other wearables that can send alerts and notify emergency contacts with your GPS location and can track hydration, along with other functions, such as measuring glucose levels and blood pressure.
And who better to partner with WiseWear to design the new line of luxury smart bracelets than the 94-year-old flamboyant fashion icon Iris Apfel, known for her mountains of bangles and saucer-size black eyeglasses.