Locally produced, globally distributed content is the future of Netflix, the company's co-founder and CEO told CNBC on Wednesday.
Speaking on the sidelines of the Asia Pacific Pay-TV Operators (APOS) summit in Bali, Reed Hastings said the streaming service would invest heavily in international programming that would be released to all markets simultaneously, such as upcoming French television series "Marseilles" and South Korean film "Okja."
"We're just adding so much content around the world...we hope to be producing content all around the world. That's the future for Netflix: local production, global distribution."
The move appears aimed at boosting international subscriptions, often cited by analysts as a potential weak spot. Despite a growing user base, Netflix currently earns less per international subscriber than per American customer.
Last week, the firm reported first-quarter results that were double analyst expectations and announced a net gain of 6.74 million memberships—2.23 million in the U.S. and 4.51 million internationally—that also beat Wall Street estimates. But Netflix's guidance of adding 500,000 net U.S. subscribers and 2 million internationally in the second quarter was lower than market expectations.
Producing more foreign-focused television and film could also appease users' complaints of limited content in overseas markets. For example, the company's most popular series, "House of Cards," isn't available in Singapore, which sparked a user backlash when the service launched in the island-state back in January.