Cramer now considers Twitter to be a serial over-promise-and-under-deliver company in a market that is unforgiving. Therefore, Cramer found Twitter impossible to value, because investors now want to pay less for a company that can't do what it promises.
"I think Twitter is worth $3 or $4 less than where it is currently trading, and at that level it might get interesting on a takeover basis," Cramer
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What would Cramer do to fix the company if he took over as CEO?
He would first go to California Institute of Technology, M.I.T and Stanford and hire three top computer scientists from each. Then he would have them sit down with various senior citizens who are inexperienced with social media and see what problems they have using it.
Cramer thinks if Twitter can solve problems for them, it can solve problems for everyone. Both the advertisers and users will then follow.
"Memo to Twitter — you know I am right. Just go do it. And stop claiming what a great value proposition you are for advertisers; simply give us some real examples of companies that love your platform and have made money by advertising on it," Cramer said.