Newzoo's research also found a significant correlation between those intending to buy a VR device and fans of video game competitions -- or e-sports. Almost half (45 percent) of U.S. consumers who are planning to get VR are e-sports enthusiasts and a further 18 percent occasionally viewed e-sports.
"Considering such a clear link between e-sports and interest in VR, it's surprising to see so few of the manufacturers investing in the space," the report said. "This is even more surprising when you consider that these fans are tech savvy and willing to spend on memorable experiences."
The research also found that, while only 7 percent of consumers in Canada were interested in buying VR, they were prepared to spend the most on the tech, with 28 percent of this group having spent more than $600 on hardware in the past 12 months. In comparison, only 14 percent of Spanish consumers spent that much on gaming hardware.