SoundCloud has expanded its subscription music streaming service to the U.K. and Ireland, and introduced new advertising features to monetize the platform as it looks to step up its challenge to the likes of Apple and Spotify.
Eight-year-old SoundCloud allows people to upload tracks. It's best-known as a place to find emerging artists, DJ sessions and remixes of songs.
The German company launched SoundCloud Go in the U.S. earlier this year, offering users access to ad-free music streaming and new songs accessible only to paying users.
SoundCloud has now brought the service to the U.K. and Ireland for £9.99 ($14.64) or 9.99 euros ($11.47) a month, putting it on par with Spotify and Apple Music in terms of price.
Earlier this year, SoundCloud signed a licensing deal with Universal Music Group and Sony Music Entertainment, adding to an existing partnership with Warner Music Group, in order to bring more music to the platform.