Amazon.com is the best long-term story in the market right now, investment pro Robert Luna said Friday. He's even predicting the e-commerce giant will hit $1,000 a share by the end of 2017.
"This is a company that is basically dominating its marketplace. It's laying competitors to waste," the CEO and chief investment officer of SureVest Wealth Management said in an interview with CNBC's "Closing Bell."
"This is a company as a long term investor I believe that everybody has to own right now."
Luna thinks the stock, which closed up 2.25 percent at $673.95 Friday, could hit $800 a share by the end of the year.