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Disney, Apple may not stop the bleeding: Traders

6 ways to trade media and tech
VIDEO2:1202:12
6 ways to trade media and tech

Dow titans Walt Disney and Apple have lost momentum recently, and "Fast Money" traders debated whether their stocks had any pop left.

Disney shares slid 4 percent Wednesday after the media giant missed estimates for quarterly profit and sales. Apple, meanwhile, has shed 12 percent of its value this year, partly after disappointing earnings and guidance.

Traders discussed the stocks' merit.

Disney

Trader Guy Adami said he would not sell Disney, yet. Trader Karen Finerman added she does not "like the Disney risk-reward here," citing uncertainty about its ESPN sports network and who will succeed CEO Bob Iger when his contract expires in 2018.

Bob Iger, chairman and CEO of the Walt Disney Company
Walt Disney earnings: $1.36 per share, vs expected EPS of $1.40

Apple

Apple has struggled lately, and concerns about sales of its flagship iPhone have weighed on shares. The stock has fallen nearly 27 percent in the last year.

"Why not short it here?" Adami asked.

Trader Tim Seymour, though, said he bought Apple shares last week amid weakness. He highlighted the company's services revenue as a "small but bright spot."

Finerman added she preferred both Facebook and Alphabet to either stock. She owns shares of both technology companies.

Disclosures:

Guy Adami

Guy Adami is long CELG, EXAS, GDX, INTC, Guy Adami's wife, Linda Snow, works at Merck.

Karen Finerman

Karen is long BAC, C, DRII, DRII calls, FB, FL, GOOG, GOOGL, JPM, LYV, KORS, M, MA, SEDG, SPY puts, URI. Her firm is long ANTM, AAPL, BAC, C, C calls, DRII, DRII calls, FB, GOOG, GOOGL, JPM, JPM calls, KORS, LYV, M, MOH, PLCE, SPY puts, URI, her firm is short IWM, MDY. Karen Finerman is on the board of GrafTech International.

Brian Kelly

Brian Kelly is long BBRY, Bitcoin, GLD, US Dollar; he is short Australian Dollar, BLK, CS, DB, Euro, EWA, EWH, FRC, Hong Kong Dollar, UBS, Yuan, 5-Year Note Futures

Tim Seymour

Tim Seymour is long AAPL, AVP, BAC, BBRY, CLF, DO, EDC, EWZ, F, FCX, FXI, GM, GOOGL, GRMN, GE, GLNCY, INTC, LQD, MCD, MPEL, NKE, RACE, RAI, RL, SINA, T, TWTR, UA, VALE, VZ, XOM. Tim's firm is long BABA, BIDU, CLF, EWZ, F, HD, KO, MCD, MPEL, NKE, PEP, PF, SAVE, SBUX, SINA, VALE, VIAB, WMT, WEN, YHOO, short HYG, IWM, WYNN