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JPMorgan's 10 'secular growth' ideas for a slow world

ULTA Beauty event
Tasos Katopodis | CNBC
ULTA Beauty event

Sales growth during this economic recovery has been horrible, but there are a few companies that are actually seeing real rising demand and not just boosting profits through smoke and mirrors, according to JPMorgan.

"While the current recovery cycle is often cited for its long duration (fourth-longest since 1900), the fact that organic growth has been weak and unbalanced is often understated," the firm's U.S. equity strategist Dubravko Lakos-Bujas wrote in a note to clients Wednesday.

From the profit peak in the second quarter of 2007 to present, revenue has expanded at a compound annual growth rate of 2.5 percent, compared with 7.8 percent during the previous cycle, according to statistics by the investment bank.

The total cumulative revenue increase over that period stands at 24 percent, compared with 66 percent, albeit this time around, only a handful of companies are responsible for most of the growth.

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