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Blink and you missed it: Ralph Lauren shares seesaw post earnings beat

Stock prices
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Well that was quick.

Shares of Ralph Lauren quickly gave up most of their gains Thursday, despite reporting better-than-expected earnings per share and revenue for its fiscal fourth quarter. The company's results were helped by helped by an extra week in the quarter, new stores and growth in online sales.

The company's stock rose more than 6 percent at the open, but was just 2.8 percent higher by Thursday's close, tracking the broader market, which turned negative.

Over the past year, Ralph Lauren shares have fallen almost 35 percent.

RL in past yearSource: FactSet